Summary and Recommendations:

To summarize, penetrating sub branding for high end market, positioning the higher quality products as higher.

The flash memory products should be build based on the brand values and communicate values. DRAM products should have more advertisement and the selling campaigns as a part of competition  arise from china

competitors. To block the growth of competitors and to gain the advantage of manufacturing costs

Samsung should start the manufacturing company in China where the cost of Labour is low. The missions and vision needed to communicate with the employee. Goals should be aligned corporate goal standards to relate the business sections.