SWOT analysis on SAMSUNG Galaxy Mobilephone series

STRENGTHS

 The second most valuable brand which is valued at $76billion. Patents portfolio is strong with  15,000patents. Competence in mergers and acquisitions.The company got an access to cheap cash reserves. The smartphones are localized compared to others products from other companies.The skilled workforce in the company is high.

WEAKNESSES

The investments in R&D are below the industry average. The profit margins are very low or very high.The customer service is too low when compared. The brand portfolio is less. Poor presence in the world’s largest markets. The employee turnover is too high.

OPPORTUNITIES

Market growth is high for the main firm’s product. The Growing demand for renewable energy.  Changing according to customer habits. Growth of buying online is high. Interest rates falling to 1%.  

THREATS

Corporate tax may increase from 20% to 22% in 2015.  Rise in pay levels. Rise in raw materials price. Intense competition. Currently fluctuations